Bill gives a dynamite talk on cyberterrorism that's in great demand, especially when accompanied by a booksigning for his novel, No Outward Sign, the first novel about cyberterrorism written by a top insider. His in-person appearances are listed below. See also his media appearances and coverage.

Some marketing stories are so successful or so pathetic that they need to be told. Bill has both types. Curious readers and authors seeking book promotion tips should check out marketing adventures.

23 April 2013, Washington, DC.
Bill was the feathered speaker at the monthly Information Security Speaker series of the Department of Veteran’s Affairs (VA), Veterans Benefits Administration Central Office. He presented Cyber Threats—And what you can do about them to an audience of 263 people. The VA Chief Information Security Officer (CISO) introduced Bill and joined with him in a question and answer session.

22 March 2013, McLean, VA.
Framing Outcomes was the MITRE Institute webinar Bill presented to 33 people.

22 February 2013, Bedford, MA.
Bill presented an overview of the new DoD cyber defense strategy to which he contributed. The audience was 30 MITRE colleagues.

20 February 2013, McLean, VA.
Bill presented Magic Powers as a MITRE Institute webinar to 85 people. Comments included:

  “another great presentation”

  “You really provided useful and actionable skills.”

23 January 2013, McLean, VA.
Stories; So Powerful They Should Be Illegal was the topic Bill presented as a MITRE Institute webinar to 54 attendees. Sample comments:

  “You make it look so easy.”

  “You’re a great ‘teller.’”

 “Great stuff!”

16 January 2013, McLean, VA.
Bill presented Cyber Threats to senior officials from the Federal Aviation Administration, with an overall audience of 15 people.

3 January 2013, McLean, VA.
Bill presented Relationships and Their Importance to MITRE to a dozen staff from a MITRE Technical Center.

21 December 2012, McLean, VA.
Bill served as Master of Ceremonies for his division holiday luncheon, with 70 participants. He orchestrated events and hosted an interactive, crowd-sourced series of performances.

20 December 2012, McLean, VA. Bill revised and presented Priceless Gifts as a MITRE Institute webinar to 163 people. A purpose of the presentation was to introduce the audience to the latest thinking from social neuroscience regarding core human needs.

14 December 2012, McLean, VA.
As the lunch speaker for a holiday luncheon, Bill presented a brand new briefing, Priceless Gifts, to 45 attendees from a MITRE division.

13 December 2012, McLean, VA.
Relationships and Their Importance to MITRE was the topic of Bill’s presentation to ten people from a MITRE division.

12 December 2012, McLean, VA.
Bill presented Secrets of Successful Presentations as a MITRE Institute webinar to 34 attendees.

10 December 2012, McLean, VA.
The MITRE Project Leader Community of Practice was the audience for Bill’s presentation on Framing Outcomes—Shaping FFRDC Work. 60 people attended.

7 December 2012, McLean, VA.
Bill presented Secrets of Successful Presentations to a MITRE department and also reviewed one of the department’s presentations. 20 people participated.

28 November 2012, McLean, VA.
Bill presented Cyber Threats to a senior Federal Aviation Administration (FAA) audience, including the FAA Chief Information Security Officer and about 20 others.

28 November 2012, pentagon, Washington, DC.
The DoD CIO and her senior staff of about 30 people were the audience for Bill’s presentation of DoD Cyber Defense Strategy 2020. Bill’s presentation convinced the CIO that the strategy was ready for broader coordination with DoD stakeholders.

20 November 2012, Woodlawn, MD.
Framing Outcomes—Shaping FFRDC Work was the topic Bill presented to a new MITRE Center. The session included a 90-minute presentation followed by over an hour of questions and answers. 40 people attended.

16 November 2012, McLean, VA.
Cyber Threats was the topic of Bill’s presentation to the Aviation Advisory Committee, which includes the acting FAA administrator, airline CEOs, and other major airline industry officials, including Jane Garman, former FAA administrator. 30 participants attended.

13 November 2012, McLean, VA. A MITRE division was the audience for Bill’s presentation Magic Powers--How to make amazing things happen using conversations, persuasion, and presentations. 20 people attended.

13 November 2012, McLean, VA.
Bill was an invited panelist at a Technical Exchange Meeting on Navigating Your Career @ MITRE. 90 people attended, including VTC and dial-in participants.

7 November 2012, McLean, VA. Bill presented Magic Powers—How to make amazing things happen using conversations, persuasion, and presentations. This was a MITRE Institute webinar to 132 participants. Comment: “Outstanding.”

12 October 2012, McLean, VA.
Bill presented Framing Outcomes—Shaping FFRDC Work as a MITRE Institute Webinar to 53 participants.

11 October 2012, McLean, VA.
Bill presented Relationships and Their Importance to MITRE as part of an all-day SEworks course for 50 participants.

10 September 2012, New Castle, NH.
Wentworth-by-the-Sea hotel was the location for Bill’s luncheon keynote presentation to the Association of Old Crows 10th Annual Fall Conference on Network Centric Operations. Bill presented Cybersecurity Myths, Twists, and Mindsets to an audience of 180 people, including three-star and two-star generals.

8 August 2012, McLean, VA.
Bill presented Framing Outcomes—Shaping FFRDC Work as part of official MITRE Way training to 60 participants.

27 July 2012, McLean, VA.
Bill presented How To Succeed in Business and Life as a MITRE Institute webinar to 40 participants.

18 July 2012, McLean, VA.
Bill served as lunch speaker and presented Business Best Practices to 40 summer interns.

28 June 2012, Falls Church, VA.
Bill served as an invited Federal Aviation Administration panelist for the Air Traffic Control Association’s Aviation Cyber Security Day 2012. He spoke before an audience of over 100 people at the Marriott Fairview Park hotel. Sample comment: “Outstanding.”

14 June 2012, pentagon, Washington, DC.
Bill presented DoD Cyber Defense 2020 to the DoD Chief Information Officer, her deputy, and about a dozen senior staff. The presentation was a success and gained approval for further work on the topic.

11 June 2012, McLean, VA.
Better Outcomes Through Better Presentations was the title of a talk Bill presented to ten members of a MITRE department. The talk included an analysis of one of the department’s presentations. Subsequently, Bill presented Secrets of Successful Presentations to the same group.

31 May 2012, McLean, VA.
Bill served as emcee for an all-day resiliency workshop with about 70 participants from government, industry, and academia. He also filled in for a speaker who cancelled at the last minute, giving a spontaneous ten minute talk on cybersecurity and resiliency.

23 May 2012, McLean, VA.
Bill presented the MITRE Institute webinar Essential Conversations to 59 participants.

27 April 2012, McLean, VA. Bill presented the MITRE Institute webinar Framing Outcomes to 74 participants.

27 April 2012, McLean, VA.
Ten experts in a technical specialty area were the audience as Bill presented summaries of two new tasks in that area.

24 April 2012, McLean, VA.
About 80 people from a Software Special Interest Group (SIG) participated in McLean and (via videoteleconference) a half dozen other locations as Bill gave a featured presentation on Cybersecurity Myths, Twists, and Strategies.

11 April 2012, Bedford, MA.
Bill presented two talks, Framing Outcomes and Conversations and Persuasion—Critical Skills for Shaping Work to thirty mid-level MITRE staff as part of an all-day training session on Doing the Right Work. These were interactive sessions.

3 April 2012, Bedford, MA.
Thirty recent graduates and newcomers to MITRE were the audience for Bill’s lunchtime presentation Relationships and Outcomes.

23 March 2012, McLean, VA.
Bill presented the MITRE Institute webinar How To Succeed in Business and Life to 79 participants.

1 March 2012, McLean, VA.
Bill presented the MITRE Institute webinar Listening Skills to 88 participants.

25 January 2012, McLean, VA.
At a reception following a MITRE officer meeting, Bill presented a 12-minute roast of one of the retiring officers, including many ideas harvested in advance from the audience. The roast was well received by the 40 attendees, with the copy of the text included in the officer’s retirement book. Bill memorized the talk.

18 January 2012, McLean, VA.
Bill presented two talks, Framing Outcomes and Conversations and Persuasion—Critical Skills for Shaping Work to thirty mid-level MITRE staff as part of an all-day training session on Doing the Right Work. These were interactive sessions.

19 December 2011, Reston, VA.
Bill served as an emcee for a holiday luncheon of 100 MITRE colleagues. He also entered a competition to see who could perform the best imitation of Elvis singing Blue Christmas. Since the crowd was mostly cybersecurity engineers, no other contestants entered, making Bill the uncontested winner. The prize? An Elvis Mr. Potato Head, now on display in Bill’s office bookcase.

16 December 2011, McLean, VA.
Ten Surprising New Facts About Cybersecurity That You Almost Surely Didn’t Know was the title of a talk Bill presented to 15 MITRE colleagues, including a number of executives. Much interested discussion stretched the talk into an hour session.

13 December 2011, Annapolis Junction, MD.
Bill facilitated an all-day offsite of three government organizations, to get the three working in a more coordinated and integrated fashion. Twenty people participated, including several senior executives. The offsite achieved its goals to such an extent that the senior participants decided to make it a monthly affair, with Bill as facilitator.

6 December 2011, Annapolis, MD.
Bill presented Cybersecurity Myths, Twists, and Strategies to almost 30 U.S Naval Academy instructors (mostly cybersecurity and computer science), department heads, and the chancellor. His goal was to catalyze thinking that changes how they teach cybersecurity to midshipmen. The talk was very well received.

30 November 2011, McLean, VA.
At the request of the MITRE Institute, Bill once again presented his newest webinar Listening Skills so that the Institute could record the session. Technical difficulties had prevented the initial presentation being recorded. Ten participants attended, with feedback such as “excellent,” “awesome,” “thought provoking,” “interesting, challenging, and well presented,” “I found several pearls of wisdom that I will take to heart and begin practicing,” and “I can apply your listening lessons to not just sponsors but to my wife and 5 year old daughter!”

18 November 2011, McLean, VA. Listening Skills was the title for Bill’s newest webinar offered through The MITRE Institute. This initial presentation drew 170 attendees and received much favorable feedback.

2 November 2011, McLean, VA.
How To Succeed At Life and Work was the title for a new keynote talk that Bill presented to 25 members of a MITRE department via multi-site VTC. After the talk, attendees stayed for an hour asking questions. This talk has the potential to evolve into something very powerful.

21 October 2011, McLean, VA.
Bill presented his MITRE Institute webinar on Executive Briefings to 26 people. Comments included, “great brief,” “great session,” “I learned much from the Webinar.”

19 October 2011, McLean, VA.
Bill once again was the final speaker for a day of MITRE Institute training in systems engineering. He presented Relationships and Their Importance to MITRE to 100 people in McLean, Bedford, and at sites. Comments on course evaluation forms included:

  “AWESOME, best talk I’ve heard at MITRE, ever.”

  “Great Presentation! My favorite of the day. I’m going to use what I heard from the presentation today.”

 “Very entertaining and informative.”

  “Great slides/pics and great speaker.”

 “Very engaging and very good use of graphics to portray points. Definitely the best presentation today.”

  “Awesome.”

 “Best Talk! Engaging, helpful. It was the perfect talk to end the class day.”

  “Best talk of the day!!!”

 “Not only incredibly informative, but highly engaging and entertaining!”

  “Awesome as always.”

 “Great. Incredibly valuable presentation. I hope Project Managers and Leads are required to take a course like this.”

  “Excellent presentation! Bill really got the audience engaged!”

 “GREAT FINAL ACT—GOOD MESSAGE!”

 “GREAT presentation, very likeable.”

  “Very different, very effective.”

 “Did a great job of driving the point home. Love the visuals.”

  “Great presentation. Good way to end the class.”

 “Great talk! I learned a lot of tips that I can use with my current group. I’d be interested in taking related classed on this topic.”

  “Good attention getters, very engaging.”

 “Fun, effective presentation.”

 “Excellent presenter.”

  “Bill’s talks are always excellent and this one was no different. He was engaging and the content was exceptional.”

 “Very engaging presentation. End of day and kept my attention throughout. Wish more presentations were like this one.”

  “Great presentation.”

 “Excellent content, relevant in all aspects. Well presented.”

  “Great Presenter. Material was clearly presented and enforced with good examples.”

 “Great presentation. Very relevant.”

 “Very useful. Almost inspirational.”

  “EXCELLENT Presentation—enjoyed it immensely!! Great presenter, easy to see why Bill is so well respected. Presented very critical information in an easily understandable and enjoyable manner.”

 “Outstanding briefing! Very, very useful information and inspiring.”

  “Enjoyed this presentation the most.”

14 October 2011, McLean, VA.
Over 150 MITREites and government customers were the audience for the inaugural presentation of Bill’s new keynote speech, Cybersecurity Myths, Twists, and Strategies. The presentation experiments with not just suggesting a technical way forward but also identifying the primary myths our brains cling to that impede forward progress. The presentation explodes those myths in a persuasive way that increases the likelihood people will follow the technical advice. In other words, the presentation tries to simultaneously give the audience both the ability (by making a logical case for the recommendations) and the motivation (by making an emotional and logical case to get the audience heads in the right place), making extensive use of influence and persuasion tactics. The talk was presented via VTC and webinar to multiple locations.

5 October 2011, Adelphi, MD.
A dozen senior staff from a government organization were the audience for Bill’s briefing Cross-Domain Solutions; Issues and Potential Actions.

16 August 2011, McLean, VA.
Thirty members of MITRE’s Business Operations division were the audience for Bill’s talk on Secrets of Successful Presentations, presented via VTC to multiple locations.

22 July 2011, McLean, VA.
Bill presented Persuasion for Project Leaders in an interactive, 90-minute training session with 30 MITRE project leaders. This was the final session in a day of formal training for project leaders. The session was organized around common situations project leaders encounter that call for persuasion.

13 July 2011, McLean, VA.
Fifty summer interns were the audience for Bill’s presentation Secrets of Successful Presentations, done via VTC. Comments included: “I loved your presentation,” and “an enriching experience.”

23 June 2011, McLean, VA.
Bill participated in a Department of Homeland Security (DHS) Cyber Ecosystem Forum with 50 senior government and industry participants.

7 June 2011, McLean, VA.
Bill Presented Stories; So Powerful They Ought To Be Illegal to 10 admins from a MITRE division

2 June 2011, Bedford, MA.
Bill served as session chair for five speakers during MITRE’s Information Assurance (IA) Days conference .

2 June 2011, Bedford, MA.
Future Cybersecurity Environment was the title of Bill’s kickoff talk to 20 people from the US-Computer Emergency Readiness Team (CERT). The talk set the technical stage for a US-CERT offsite.

26 May 2011, McLean, VA.
Bill presented his MITRE Institute webinar Secrets of Successful Presentations to 29 people.

6 April 2011, McLean, VA.
Bill presented Essential Conversations to 20 admins from a MITRE division.

18 March 2011, McLean, VA.
Project leaders from the Center for Connected Government were the audience for Bill’s presentation of Persuasion and Influence for Project Leaders to about 35 people. The session included an hour of presentation followed by an hour discussion of scenarios that project leaders encounter that call for different persuasion and influence approaches. The organizer commented, “Great presentation!”

15 March 2011, McLean, VA.
A business operations department was the audience for Bill’s presentation of Essential Conversations to about 40 people via multi-point video teleconference. The organizer wrote, “Your presentation was a big hit! It’s gotten fabulous reviews! In fact, we’d like for you to do another one.”

15 March 2011, McLean, VA.
Bill presented a revised version of his MITRE Institute webinar Persuasion to 46 people, with much favorable response.

3 March 2011, McLean, VA.
Bill presented the MITRE Institute course Essential Conversations to 27 people. Comments included: “Excellent techniques... thank you for putting this together, “ “tremendously beneficial,” “Really great presentation… In fact, the best one I have seen in my relatively short time at MITRE.”

2 March 2011, McLean, VA.
This was a week for unexpected presentations. Bill was in a breakout group at a corporate offsite. The group’s charter was to identify future trends and come up with three strategic changes that the organization could adopt to address the trends. Bill was voted to be the presenter and used flip charts to give a five-minute presentation on Strategic Changes to over 100 participants.

1 March 2011, McLean, VA.
This one was scary. Bill looked at his calendar in the morning, noticed a meeting, and checked to see the attendees. There were about a dozen, mostly MITRE department heads from the Combatant Commands in Stuttgart, Honolulu, Miami, Tampa, St. Louis, Colorado Springs, and other places. A vague memory appeared in Bill’s mind, “Looking forward to your presentation.” An “uh oh” moment washed over him. He had a bit over an hour free before he was to give a new presentation. He had to hastily arrange for additional participants and make up the presentation from scratch. By presentation time, Bill had covered a sheet of paper with notes, all numbered to show the flow. His presentation on Combatant Command Cybersecurity lasted an hour, with much fruitful discussion.

18 February 2011, McLean, VA.
Bill presented a new, tailored version of Stories; so Powerful They Ought To Be Illegal to 150 people from the MITRE Enterprise Technology, Information, and Infrastructure Division. Comments from the organizers included:

  “It was thoroughly enjoyable and I know that our staff members (especially the junior members) took away a lot. I’ve already had many people tell me how they’ll be revising presentations & proposals they’re working on. I will follow up with you about another session.”

  “Thanks for an engaging presentation on stories today — as usual you demonstrated the art of keeping an audience focused/interested and I’m sure folks took valuable insights away with them. Just reminds me of how much I still need to learn!!”

  “Thank you so much for a very enjoyable, entertaining and insightful presentation today. A few people thanked me, while all thanks needed to go to you.”

14 February 2011, McLean, VA.
Bill presented on cyber threats to several senior officials from the Federal Aviation Administration. The talk included discussion of a successful executive cyber dashboard.

9 February 2011, McLean, VA.
Executive Briefings was the topic of Bill’s MITRE Institute webinar for 24 people. Comments included “excellent,” “this was excellent - thank you very much. Your reputation is well deserved.”

27 January 2011, McLean, VA.
Bill presented his MITRE Institute webinar on Stories; so Powerful They Ought To Be Illegal to 43 people. Comments included “great talk,” “your reputation is well deserved,” “thanks for what you do! Can't wait for your book (and next brief),” “very helpful and enjoyable,” “I really enjoy his talks.”

12 January 2011, McLean, VA.
In a two-hour training session for MITRE Project Leaders, Bill presented Persuasion and Influence for Project Leaders and led a discussion entitled Case Studies; Persuasion and Influence. The presentation was drawn from Bill’s courses on Persuasion and Essential Conversations and included new material on issues confronted by project leaders. The discussion addressed which conversation, persuasion, and influence approaches might be used to deal with such issues. Participants requested additional coverage of these topics in future project leader training. 30 people participated.

5 January 2011, McLean, VA.
Bill presented his MITRE Institute webinar on Secrets of Successful Presentations to 108 people. Comments included “wonderfully useful advice,” “great presentation and very nicely packaged,” “very helpful and presented in a way we can use,” “this was great and entertaining, “excellent,” “I am working on a briefing I need to give next week…based on your presentation I will be throwing out my slides and will start over to get the desired impact.”

17 December 2010, McLean, VA.
A MITRE holiday dinner with 80 people was the audience for Bill and a colleague leading a 20-minute introduction and humorous question/answer session, after which they served as emcees for a half-hour game. For the introduction they used a prepared script that Bill drafted for the occasion; the emcee role was extemporaneous.

10 December 2010, McLean, VA.
Bill presented his MITRE Institute webinar on Persuasion. 54 people attended. Comments included, “Fabulous,” “I truly admire your presentation skills; you had me on the edge of my seat eagerly awaiting your next words,” “Very inspiring,” “Excellent,” “As always, great presentation.”

3 December 2010, McLean, VA.
A Toastmasters group (CEMply Speaking) featured Bill as guest speaker. Bill reprised his pecha kucha talk (The Soft Side of IA—Customer InterAction) and again followed it with Behind the Curtain, which explains how he crafted the pecha kucha talk. 20 people attended.

2 December 2010, McLean, VA.
Mission Assurance was the topic Bill presented to 20 MITRE seniors via teleconference.

19 November 2010, McLean, VA.
The MITRE Institute again hosted Bill’s webinar on Executive Briefings. 51 people attended. Comments include, “This was great,” “It gets better with every iteration.”

18 November 2010, McLean, VA.
A sister technical center hosted Bill for his presentation on Essential Conversations, which Bill tailored to include issues faced by technical centers. About 50 people attended from multiple locations.

2 November 2010, McLean, VA.
Bill presented on MITRE cyber business strategy to 16 people working cyber business strategies for different customer sectors.

26 October 2010, McLean, VA.
Bill presented his MITRE Institute webinar on Essential Conversations to 65 participants.

21 October 2010, McLean, VA.
Bill presented a major new talk, Homeland Cybersecurity Trends, to 30 seniors from the Department of Homeland Security (DHS). The audience was a team setting out to craft a homeland cybersecurity strategy for the country.

18 October 2010, McLean, VA.
As part of MITRE Institute SEworks1-FY11 Crse1 - Overview of SE at MITRE, Bill presented Relationships And Their Importance To MITRE. 90 people attended from multiple VTC locations. Comments on course evaluation forms included:

  “Awesome, Awesome, Awesome!! His talk held me from beginning to end. Great information & presentation.”

  “Good use of humor. No, really, Bill is really funny. It helped him convey his points very well.”

  “Excellent!!!”

  “Very good advice and fun to listen to. (5 STARS).”

  ““Very engaging speaker. Good tips, interesting presentation, and

  “Best speaker/instructor by far. Kept my attention engaged for the entire presentation.”

  “If it hasn’t already been done, please record Bill’s presentations. The content is excellent and the presentation itself is an excellent example of ‘How to deliver a presentation.’”

  “Excellent. Bill is a great presenter.”

  “Awesome presentation. Very helpful.”

  “Bill was a very effective communicator.”

  “Awesome! Great choice for last class – was definitely NOT a sleeper.”

  “Very engaging presentation; was relevant.”

  “Best presentation all day.”

  “Funny and very interesting.”

  “Great presentation -- these skills are undervalued.”

  “Too many sappy pictures and quotes. Didn’t really see how this pertains to system engineering.” [There’s always one in the crowd.]

  “Really a good speaker. Lots of fun pictures.”

  “Always a pleasure.”

  “Best presentation given today; very engaging speaker.”

  “Great presentation; Bill helped me understand some of the actions on which I need to improve when dealing with sponsors.”

  “Very appropriate and too often overlooked. Great content and delivery.”

  “Great lecture! I particularly liked how he handled the folks reading e-mail in the room.” [Bill invited everyone to do email if they wished, saying if he couldn’t earn their attention he didn’t deserve it.]

  “Very interesting topic. Would like to attend more of his lectures in the future.”

8 October 2010, McLean, VA.
Bill participated in roundtable discussions with 30 people of national significance to discuss national cybersecurity issues.

7 October 2010, McLean, VA.
A MITRE division featured Bill as surprise guest speaker at their bi-annual management meeting. Bill reprised his pecha kucha talk (The Soft Side of IA—Customer InterAction) and followed it with Behind the Curtain, which explains how he crafted the pecha kucha talk. 40 people attended.

5 October 2010, McLean, VA.
55 people attended Bill’s MITRE Institute webinar, Stores; So Powerful They Ought To Be Illegal.

29 September 2010, McLean, VA.
A MITRE department hosted Bill for his presentation of Essential Conversations, tailored to situations encountered in their work program. There were 15 participants. Feedback: “Thanks for the talk yesterday on dealing with people. I enjoyed it very much, not only because your presentation was excellent and the material is important for everything we do, but also because you reminded me of something that I haven’t thought about in a long time: intentional practice.”

23 September 2010, Bedford, MA.
The MITRE/ESC Toastmasters club featured Bill at an open house in honor of their 45th anniversary. Bill reprised his pecha kucha talk (The Soft Side of IA—Customer InterAction) and followed it with a new talk (Behind the Curtain) that explained how he crafted the pecha kucha talk. The audience numbered 30. Feedback from an organizer: “Your talk was extremely enjoyable, and you were a big factor in attracting people to the open house. We had 20 new people come to visit.

17 September 2010, McLean, VA. Bill’s MITRE Institute webinar on Secrets of Successful Presentations attracted an audience of 50 people. Comments included: “Inspiring,” “Awesome,” “Great,” “Excellent,” “Bravo.”

14 September 2010, McLean, VA.
Bill presented the opening keynote on Human Behavior and Cybersecurity at a MITRE-hosted technical exchange meeting on that same topic. About 70 people participated.

21 August 2010, Aspen, CO.
Bill presented a talk and answered questions on cybersecurity at the Aspen Institute Program on the World Economy. The conference consisted of about 30 of the world’s top leaders in economics and finance, including many CEO-level people and people who had been national finance ministers.

13 July 2010, McLean, VA.
Bill moderated a panel of three MITRE vice presidents for a discussion on Influence and Persuasion. The session was organized by the Command and Control Center (C2C) Mentoring Program and had about 150 attendees at multiple videoteleconference locations. The panel was split between McLean, VA, and Bedford, MA. Bill gave a short talk on persuasion to introduce the session.

30 June 2010, McLean, VA.
Bill’s MITRE Institute course on Essential Conversations reached 55 people via Adobe Connect. Comments included “insightful and engaging,” “great presentation,” “great class.”

25 June 2010, McLean, VA.
Persuasion was the topic for Bill’s presentation to 30 members of the MITRE Strategic Communications Community of Practice (COP).

16 June 2010, McLean, VA.
Pecha Kucha! This is a new style of presentation in which you present 20 slides and each slide is advanced automatically after 20 seconds. Pecha Kucha presentations are typically presented during Happy Hour, so that the audience has ready access to alcohol. Bill’s presentation, entitled The Soft Side of IA—Customer InterAction, was presented to about 50 people during Happy Hour after a day of cybersecurity presentations and was a crowd-pleaser.

16 June 2010, McLean, VA.
Executive Briefings was the topic for Bill’s MITRE Institute course that reached 51 people via Adobe Connect.

26 May 2010, Bedford, MA.
Bill was one of several panelists who delivered summary remarks after a day of presentations on state and local fusion centers. The audience was about 50 people.

25 May 2010, Bedford, MA.
Bill presented his MITRE Institute course in Stories; So Powerful They Ought To Be Illegal to 45 people via Adobe Connect. He used three online surveys during the talk to obtain audience views.

19 May 2010, McLean, VA.
Once again Bill presented Essential Conversations to a group of senior administration professionals, this time 20 in number. Comments included “everyone enjoyed it,” and “Bill Neugent’s presentation was a gift that anyone could take with them and use forever.”

5 May 2010, McLean, VA.
Bill presented his MITRE Institute course in persuasion to 46 people via Adobe Connect.

29 April 2010, McLean, VA.
Essential Conversations was the topic Bill presented to 25 senior administrative professionals. Comments included “wonderful,” “terrific.” He received several follow-on requests for consulting in conversations.

28 April 2010, McLean, VA.
Bill and a colleague presented Project and Technical Center Partnerships to 35 people at a training course for project leaders.

22 April 2010, McLean, VA.
Adobe Acrobat Connect Pro again provided the venue for Bill’s MITRE Institute course, this time on Relationships and Their Importance to MITRE. The audience was 28 people.

22 April 2010, Ballston, VA.
Bill resurrected and updated his talk Cyberterrorism—We’re Toast. The audience was 24 students at Westwood College.

21 and 23 April 2010, Washington DC and McLean, VA.
Bill participated in roundtable discussions with several dozen people of national significance on each of two days, to discuss national cybersecurity issues.

19 April 2010, McLean, VA.
A MITRE division all-hands meeting with 90 people was the audience for Bill’s presentation on Essential Skills for Technical Center Customer Relationship Management—What you should have said.

15 April 2010, Bedford, MA.
Bill and a colleague presented Accountability/Quality WorkFlow Model—Tech Center Perspective to sixty senior MITREites, including half a dozen vice presidents.

6 April 2010, McLean, VA.
Adobe Acrobat Connect Pro provided the venue for Bill’s MITRE Institute course on Secrets of Successful Presentations. This was the first all-MITRE trial of this new capability. Bill presented to 29 people via the web-based meeting software and used the polling capability several times during the presentation to survey the audience. Comments from the audience: “Great presentation,” “Loved it,” “Great talk,” “Everyone at MITRE should spend time listening and participating in this,” “Bill is a great instructor.”

30 March 2010, McLean, VA.
Bill presented a new and much-revised version of his MITRE Institute course on Essential Conversations to 48 people via webinar. Several requested follow-up consulting on specific conversations.

18 March 2010, Washington, DC.
Immigration and Customs Enforcement (ICE) information security people were the audience for Bill’s two-hour training session on Essential Customer Service Skills for Regional Information Assurance Managers. Ten people participated at ICE headquarters.

15 March 2010, McLean, VA.
Bill presented his MITRE Institute course on Executive Briefings via webinar to 72 people.

15 March 2010, McLean, VA.
Bill was the opening keynote speaker for a technical exchange meeting on Countering Cyber Threats. He presented The Element of Surprise--Countering Cyber Threats to 65 people.

10 March 2010, McLean, VA and Tampa, FL.
Six members of a MITRE financial team in Tampa were the audience for Bill’s presentation Essential Relationship Skills. The presentation was done by videoteleconference.

4 March 2010, McLean, VA.
Bill presented his MITRE Institute webinar on Stories—So Powerful They Ought To Be Illegal. 87 people participated—more tried to join but there were no more ports. Comments received via chat: “Great presentation,” “Loved this presentation,” “Great stories,” “You inspire me,” “It’s a delight.”

1 March 2010, McLean, VA.
Bill was the opening keynote speaker for a meeting of 35 information security specialists from the Federal Judiciary. He spoke on Cybersecurity—Challenges for the Judiciary.

22 February 2010, McLean, VA.
At a MITRE offsite of leadership of the Center for Integrated Intelligence Systems, Bill presented a talk on Cyber Security to 70 people.

17 February 2010, McLean, VA.
Bill presented his MITRE Institute webinar on persuasion to 64 people.

28 January 2010, McLean, VA.
Relationships and Their Importance to MITRE was the topic of Bill’s MITRE Institute webinar to 48 people.

11 January 2010, McLean, VA.
Bill gave his MITRE Institute webinar on Secrets of Successful Presentations to 60 people.

8 December 2009, Atlantic City, NJ.
New Cyber Threats Change Old Assumptions was the title of Bill’s presentation to 50 information security specialists from the Federal Aviation Administration, at the William J. Hughes Technical Center.

3 December 2009, McLean, VA.
Bill gave his MITRE Institute webinar on Secrets of Successful Presentations to 55 people.

5 November 2009, Bedford, MA.
Bill gave his MITRE Institute presentation Secrets of Successful Presentations to five people.

4 November 2009, Bedford, MA. Bill gave his MITRE Institute presentation Persuasion via webinar to 89 people. 2 November 2009, McLean, VA. Bill gave a keynote presentation of his new MITRE Institute course on Relationships and Their Importance to MITRE to 65 people.

28 October 2009, McLean, VA.
Bill presented his MITRE Institute course on Essential Conversations by webinar to 32 people.

19 October 2009, McLean, VA.
Congressman Rob Wittman (VA) and MITRE officers were the audience for Bill’s talk on Cybersecurity—A National Challenge.

14 October 2009, Bedford, MA.
Bill gave his MITRE Institute presentation Persuasion to ten people.

13 October 2009, Bedford, MA.
Bill piloted a new MITRE Institute presentation Relationships and Their Importance to MITRE to planners of a day-long course on systems engineering.

7 October 2009, McLean, VA.
Bill presented his MITRE Institute course Secrets of Successful Presentations to a dozen people.

2 October 2009, McLean, VA.
Bill presented his MITRE Institute course Persuasion to twenty people.

16 September 2009, New Carrolton, MD.
Thirty people from the Internal Revenue Service were the audience for Bill’s presentation New Cyber Threats Change Old Assumptions.

15 September 2009, McLean, VA.
Stories, So Powerful They Ought To Be Illegal was the title of a new keynote presentation that Bill gave at a technical exchange meeting on storytelling. Twenty people attended.

3 September 2009, San Diego, CA.
Bill gave a new keynote speech on Reciprocity to 600 people at the annual Unified Cross Domain Management Office conference, this year held at the Hilton San Diego Bayfront. The speech resulted in a great amount of positive feedback from attendees.

28 August 2009, Washington, DC.
Bill participated in a roundtable discussion on Conducting War and Law Enforcement in Cyberspace. Participants included a dozen seniors including several former secretaries of the air force. The session took place in The Metropolitan Club of the City of Washington.

17-19 August 2009, Crystal City, VA.
Bill facilitated a working group of two dozen seniors from industry, academia, and government as part of the National Cyber Lead Year Summit sponsored by the White House. The summit followed Edward De Bono’s Six Thinking Hats process.

10 August 2009, McLean, VA.
Bill gave a presentation on the Comprehensive National Cybersecurity Initiative to about 40 MITREites.

7 August 2009, McLean, VA.
A MITRE department of 20 people hosted Bill’s presentation on Persuasion.

7 August 2009, McLean, VA.
Bill presented a new briefing entitled Reciprocity to 20 MITREites in a dry run for a major keynote.

28 July 2009, Washington, DC.
Bill presented New Cyber Threats Change Old Assumptions to the Federal Aviation Administration Air Traffic Operations Executive Council, including the chief operating officer, four senior vice presidents, and other senior officials.

17 July 2009, Bedford, MA.
Massachusetts Attorney General Coakley and four members of her senior staff were the audience for Bill’s new presentation entitled “Cybersecurity—A National Challenge.”

15 July 2009, Bedford, MA. The MITRE Institute sponsored Bill’s webinar on Persuasion. Because Bill’s last webinar had set a record, many additional ports were added, which allowed 133 people to tune in, setting another MITRE Institute record. 9 July 2009, Centreville, VA. A MITRE department offsite of 30 people was the audience for Essential Conversations.

12 June 2009, Washington, DC.
On behalf of MITRE, Bill presented a briefing in the pentagon on Cyber Defense Lessons Learned to a general and a dozen senior officials from the Office of the Secretary of Defense.

10 June 2009, McLean, VA.
The MITRE Institute sponsored Bill’s webinar on Essential Conversations. 52 people tuned in, exhausting the available ports and setting a MITRE Institute record for webinars.

20 May 2009, McLean, VA.
A MITRE department gathering of about 20 people was the audience for Essential Conversations.

20 May 2009, McLean, VA.
A MITRE department of two dozen people was the audience for Secrets of Successful Presentations. Bill also critiqued several presentations offered for that purpose.

19 May 2009, McLean, VA.
Bill presented “New Cyber Threats Change Old Assumptions” to half a dozen senior leaders from the Federal Aviation Administration and the Department of Education.

14 May 2009, McLean, VA.
The MITRE Institute sponsored Bill’s talk on Executive Briefings. This was a webinar, so attendees participated via network access.

12 May 2009, McLean, VA.
“Government Cybersecurity Activity—Learning a New Game” was the title of a new briefing Bill presented to MITRE officers and Board members.

18 March 2009, McLean, VA. The MITRE Institute again sponsored Bill’s talk on Secrets of Successful Presentations, this time as a webinar. So many people (over 120) joined the session that the Institute ran out of available ports.

17 March 2009, McLean, VA.
On St. Patrick’s Day, Roundtables on Analytical Methods and Practices hosted Bill’s debut presentation entitled: Persuasion; Knowing The Right Answer Is Not Enough. Well over 100 people attended via seven videoteleconference sites. Several participants requested follow-up consulting on persuasion.

6 March 2009, McLean, VA.
MITRE department G151 was the first audience for Bill’s new presentation on Executive Briefings. About 20 people attended.

18 February 2009, McLean, VA.
Bill presented a keynote briefing entitled Cybersecurity — The Game Has Changed to about 60 newcomers to his MITRE Center.

11 February 2009, McLean, VA.
Bill presented a new, full-scale briefing on Dangerous Conversations to 20 MITRE Human Resources (HR) managers.

30 January 2009, Washington, DC.
Two Internal Revenue Service Deputy Commissioners, the Chief Technology Officer (CTO), and a dozen other senior IRS executives were the audience for Bill’s presentation on “New Cyber Threats Change Old Assumptions,” at IRS headquarters.

29 January 2009, McLean, VA.
Bill served as emcee for a colleague’s retirement ceremony and gave a substantial presentation commemorating the colleague’s career and life. About 60 people attended.

28 January 2009, Bedford, MA. The MITRE Institute officially sponsored Bill’s “Secrets of Successful Presentations” as a MITRE Institute course. A dozen people braved a snow storm to attend.

14 January 2009, Bedford, MA.
“Dangerous Conversations – CIIS Group Mentoring Session,” was the topic of Bill’s presentation to about 40 colleagues. This was the initial readout from Bill’s group mentoring session on the topic.

6 January 2009, McLean, VA.
Bill presented “G020 Project Kickoff Experiences and Analysis” to two dozen MITREites. The brief reported on a survey and analysis of ways to improve reachback.

17 December 2008, McLean, VA.
Bill was host and emcee for an all-day meeting of about 70 MITREites on cyber-related topics. He also presented a summary of a major cyber initiative.

8 December 2008, McLean VA. A McLean neighbor, Peggy Love, hosted a meeting of the GRAB (Girls Reading Advanced Books) book club to discuss Bill’s novel. Bill and Jill were delighted guests and savored Peggy’s array of light food and snacks that looked to have been selected and arranged by Martha Stewart. Other members of the book club present were Trish Paoletta, Jenna Litschewski, and Deanna Okun, who like Peggy are all lawyers. D'anna Tindal, a lobbyist and another member of GRAB, was out of town and joined the group by speaker phone. The evening concluded with a toast of Remy Martin cognac, which was featured in a key scene of the novel.

5 December 2008, McLean VA.
Bill presented “G020 Project Kickoff Experiences and Analysis” to a dozen MITRE seniors. The brief reported on a survey and analysis of ways to improve reachback.

24 November 2008, Washington, DC.
Two dozen State Department employees were the audience for Bill’s presentation of “New Cyber Threats Change Old Assumptions,” at the State Department.

19 November 2008, McLean, VA.
Fifty Federal Aviation Administration (FAA) personnel were the audience for “New Cyber Threats Change Old Assumptions.”

13 October 2008, McLean, VA.
Bill presented an overview of a cybersecurity initiative to several senior MITREites.

12 September 2008, Suitland, MD.
The Director of the Bureau of the Census, the Commerce Department Chief Information Officer, and a dozen other senior officials were the audience for Bill’s presentation of “New Cyber Threats Change Old Assumptions,” at Census Headquarters.

9 September 2008, Washington, DC.
At an AFCEA Solutions conference, Bill sat on a panel on Network Resiliency and Globalization/Network Resilience for Mission Assurance. He also presented a short talk on mission assurance. About 40 people attended. The conference was held in the Ronald Reagan International Trade Center.

28 August 2008, McLean, VA.
Bill presented “New Cyber Threats Change Old Assumptions” to an Army general from the office of the Army Chief Information Officer (CIO).

27 August 2008, Baltimore, MD.
A Department of Homeland Security (DHS) conference on cybersecurity was the location for Bill’s presentation of “Cyber Security: New Threats Change Old Assumptions.” About 30 people attended. The site was the Hilton hotel at Baltimore Inner Harbor.

25 August 2008, McLean, VA.
Bill did a videotaped interview on Mission Assurance to be shown at a MITRE offsite.

13 August 2008, McLean, VA.
Several senior officials from the Office of the Secretary of Defense (OSD) were the audience for Bill’s presentation of “New Cyber Threats Change Old Assumptions.”

13 August 2008, McLean, VA.
Several senior Federal Aviation Administration (FAA) officials were the audience for Bill’s presentation on cyber threats.

7 August 2008, Bedford, MA.
Bill gave a presentation on a major cybersecurity initiative to several senior MITREites.

5 August 2008, Washington, DC.
“New Cyber Threats Change Old Assumptions” was the topic of Bill’s presentation to the top several Internal Revenue Service (IRS) officials overseeing privacy and identity theft.

29 July 2008, McLean, VA. Bill presented “Secrets of Successful Presentations” to 30 MITREites at a department meeting. 23 July 2008, Bedford, MA. “Secrets of Successful Presentations” was the topic as Bill presented to 50 MITREites. Many stayed for an hour after the talk to discuss the topic in detail.

11 July 2008, McLean, VA.
About 80 people were in attendance as Bill presented “New Cyber Threats Change Old Assumptions” at a MITRE Public Revenue and Finance All Hands Meeting.

1 July 2008, McLean, VA.
“Mentoring at MITRE” was the title of Bill’s featured keynote at a semiannual mentoring workshop. About 50 people attended via multipoint video teleconference and phone dial-in.

25 June 2008, Arlington, VA. Bill presented “Cybersecurity: New Threats Change Old Assumptions” as a keynote talk at the IDGA conference on cybersecurity held in the Hilton at Ballston. Fifty people attended. 23 June 2008, Arlington, VA. Bill led a 2 ½ hour workshop on technical solutions at an IDGA conference on cybersecurity held in the Hilton at Ballston. Thirty people attended.

20 June 2008, McLean, VA.
Bill presented a keynote talk to 40 summer interns to welcome them and introduce them to MITRE. The talk was entitled “Midsummer Night’s Eve at MITRE.”

11 June 2008, McLean, VA.
Over 100 MITREites were the audience for Bill’s presentation on a government cybersecurity initiative.

9 June 2008, McLean, VA. Bill presented “Secrets of Successful Presentations” to 15 MITREites.

30 May 2008, Washington, DC.
The Internal Revenue Service (IRS) Commissioner and ten of his senior deputies and advisors were the audience for Bill’s presentation of “New Cyber Threats Change Old Assumptions.” The commissioner and his staff engaged in energetic discussion during the session, which resulted in decisions to change some IRS cybersecurity approaches. The session took place at IRS headquarters.

15-21 May 2008, Washington, DC.
Bill presented “New Cyber Threats Change Old Assumptions” to three small groups of senior officials from the Federal Aviation Administration (FAA), at FAA Headquarters. Each presentation led to in-depth discussions among the 10-15 seniors present at each session.

24 April 2008, McLean, VA.
Cyber threats and activities were the topic Bill presented to a senior MITRE official. The result was an invitation to brief senior IRS officials.

17 April 2008, McLean, VA.
Bill presented a strategy to be pitched to the Deputy Secretary of Defense requesting a half-billion dollar increase in spending for military cybersecurity research. The audience was thirty of the top military cybersecurity researchers. Bill’s presentation achieved the group consensus that this was the best pitch to gain the added funding.

7 April 2008, McLean, VA.
Thirty people from the Department of Homeland Security (DHS) were the audience for Bill’s brief on cyber threats. A technical glitch forced Bill to brief without slides. He found the results superior to his planned presentation and the talk resulted in the establishment of strong relationships with several senior DHS officials.

27 March 2008, Northfield, VT. Norwich University instructors and students were the audience for Bill’s talk entitled “Information Security; New Threats Change Old Assumptions.” Bill subsequently met with the Vermont Governor and Lieutenant Governor (who promoted Bill’s novel). 25 March 2008, McLean, VA. A senior National Defense University (NDU) official was the audience for Bill’s talk on cyber threats and government cyber activities.

25 March 2008, McLean, VA.
A senior Federal Aviation Administration (FAA) audience of 20 people heard Bill speak on cyber threats. The talk led to invitations to brief the top officials in FAA.

21 March 2008, McLean, VA.
Two senior Marine Corps officials were the audience for Bill’s thoughts on cyber threats.

13 March 2008, McLean, VA.
Bill presented “Enhance CIIS Technical Base” to a group of ten MITRE senior techies. The goal was to explore how best to use senior techies in the MITRE work program.

4 March 2008, McLean, VA. “Secrets of Successful Presentations” was the topic as Bill presented to 15 MITREites.

December 2007 to February 2008, McLean, VA. To conduct research for his future How To books, Bill presented a group mentoring session entitled How To Get What You Want. The session included five people. Feedback from the participants was extraordinary: “It changed my life…it really changed my life,” “It made my life much easier,” “I would like to keep going with this mentoring group and am sorry to see it end.” One class member sent a card: “The lessons I learned will help me in all aspects of my life. Thank you, thank you, thank you!” 27 February 2008, Bedford, MA. Bill presented a summary of cybersecurity issues to 15 MITREites. 15 February 2008, McLean, VA. Bill presented a summary of cybersecurity issues to eight MITREites.

How To Get What You Want

12 February 2008, McLean, VA.
Leap-Ahead Cyber Research Offsite was the topic Bill briefed to 40 military researchers.

6 February 2008, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to six MITRE seniors.

5 February 2008, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to ten officials from the Federal Aviation Administration.

14 January 2008, McLean, VA.
Bill presented a summary of cybersecurity issues to 15 MITREites.

9 January 2008, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to 35 people in two separate presentations.

8 January 2008, Washington, DC.
Bill was the dinner keynote speaker for 240 people at the 2008 Scholarship For Service (SFS) Annual Job Fair and Symposium, held in the ballroom of the Renaissance Mayflower Hotel. He spoke on Adventures of SFS Grads. The conference bought 20 copies of Bill’s novel and raffled them off to attendees.

3 January 2008, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to 25 MITREites.

19 December 2007, Bedford, MA.
Bill briefed Mission Assurance against Sophisticated Threats (MAST) to 50 MITREites in two separate presentations.

12 December 2007, Colorado Springs, CO. Bill presented Secrets of Successful Presentations to 20 MITRE and government people. 11-12 December 2007, Colorado Springs, CO. Bill briefed Mission Assurance against Sophisticated Threats (MAST) to 100 MITRE and government people in three separate presentations.

5 December 2007, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to 50 people, including 40 from the Federal Aviation Administration.

25 October 2007, McLean, VA.
Ten officials from the Federal Aviation Administration were the audience for Bill’s Mission Assurance against Sophisticated Threats (MAST).

24 October 2007, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to a half dozen senior MITREites.

22 October 2007, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to 50 MITREites.

19 October 2007, Annapolis, MD. Bill presented the morning keynote (Information Security: New Threats Change Old Assumptions) to 90 people at EDOC 2007 (The Enterprise Computing Conference) at The Westin Hotel Annapolis. The sponsors bought 90 copies of Bill’s novel and distributed them to attendees. Bill did a book signing after his talk. 17 October 2007, Washington, DC. A half dozen senior judges from the Federal Judiciary were key members of an audience of 20 that Bill briefed on cybersecurity threats and issues. As a result of the briefing, the judges added cybersecurity as a topic at their next Federal Judiciary conference and invited Bill as a keynote speaker. 16 October 2007, McLean, VA. Bill presented Mission Assurance against Sophisticated Threats (MAST) to a dozen officials from the Federal Aviation Administration. 11 October 2007, McLean, VA. Bill presented the results of a leap-ahead cyber research offsite to a dozen MITREites.

Bill keynotes EDOC 2007

11 October 2007, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to 35 people at a technical exchange meeting on business continuity planning.

10 October 2007, Washington, DC.
A dozen Department of Homeland Security (DHS) seniors were the audience for Bill’s Mission Assurance against Sophisticated Threats (MAST) presentation.

9 October 2007, Bedford, MA.
Bill briefed an audience of 40, including the MITRE Board of Trustees, officers, and others on cybersecurity activities.

9 October 2007, Bedford, MA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to about 40 MITREites.

7 September 2007, McLean, VA.
Bill presented a Mission Assurance against Sophisticated Threats (MAST) overview to a half dozen MITREites.

5 September 2007, McLean VA.
Bill presented summaries on Mission Assurance against Sophisticated Threats (MAST) activities to a half dozen MITRE officers.

28 August 2007, Washington, DC.
The pentagon was the location for Bill’s brief on Mission Assurance against Sophisticated Threats (MAST) activities to about 30 senior DoD officials.

23 August 2007, McLean, VA.
Bill presented an hour summary of a Global Information Grid Tiger Team to about 30 MITREites..

16 August 2007, McLean, VA.
Bill presented Mission Assurance against Sophisticated Threats (MAST) to several MITRE officers.

30 July 2007, McLean, VA.
Bill changed the name of his talk from “Countering Sophisticated Cyber Threats" to "Mission Assurance against Sophisticated Threats (MAST)" and presented it to a dozen MITREites. Prior MAST talks were an introduction to Bill’s MAST initiative.

25 July 2007, Dayton, OH.
Bill presented “Countering Sophisticated Cyber Threats" to a group of 50 people, including a three-star general and many senior officers and civilians.

19 July 2007, McLean, VA.
Bill presented “Mission Assurance against Sophisticated Threats (MAST) to a group of 40 MITREites.

16 July 2007, McLean, VA.
At a MITRE Technical Exchange Meeting (TEM) on the Practice of Enterprise Architecture, Bill tried another presentation experiment. As the closing speaker, he prepared his talk of 29 slides entirely during the TEM, a topic about which he knew little, and presented “In Conclusion” to 50 people. The talk received a special recognition award from TEM organizers.

9 July 2007, McLean, VA.
Bill presented “Mission Assurance against Sophisticated Threats (MAST) to a governance group of 20 senior MITREites.

2 July 2007, McLean, VA.
Bill presented to the MITRE president and several vice presidents the status of work related to “Countering Sophisticated Cyber Threats.”

26 June 2007, Herndon, VA.
Sixty people heard Bill’s popular talk on “Countering Sophisticated Cyber Threats.” This popular talk has sold itself, with requests for presentations spreading by word-of-mouth alone—no advertising by Bill.

25 June 2007, Columbia, MD.
A dozen senior government executives heard Bill’s talk on “Countering Sophisticated Cyber Threats.”

20 June 2007, Bedford, MA.
An audience of 50 MITREites heard Bill’s popular talk on “Countering Sophisticated Cyber Threats.”

14 June 2007, Crystal City, VA.
Several very senior government executives were the audience for Bill’s talk on “Countering Sophisticated Cyber Threats.”

6 June 2007, McLean, VA.
The MITRE Board of Trustees and several senior sponsors were the audience for Bill’s featured talk on “Countering Sophisticated Cyber Threats.” About 40 people were present.

18 May 2007, Alexandria, VA.
Bill hosted a government workshop on mission assurance for over 100 people and gave the opening talk.

17 May 2007, McLean, VA.
Bill presented “Countering Sophisticated Cyber Threats” to 20 senior MITREItes.

17 May 2007, McLean, VA.
Bill presented a summary of his work on “Countering Sophisticated Cyber Threats” to a dozen MITREites.

16 May 2007, McLean, VA.
“Countering Sophisticated Cyber Threats” was again Bill’s topic, this time to a dozen senior MITREites and sponsors.

15 May 2007, Washington, DC. “Secrets of Successful Presentations” was well received by a dozen MITREites. 15 May 2007, Colombia, MD. Bill presented “Countering Sophisticated Cyber Threats” to 25 senior people.

8 May 2007, McLean, VA.
At a Technical Exchange Meeting (TEM) on information sharing, Bill tried a presentation experiment to 50 people. Having sat through the TEM, he served as the final speaker on the closing panel and gave a five-minute talk without slides that strove to both summarize the TEM and inspire the attendees.

27 April 2007, Linthicum, MD.
Bill’s talk on “Countering Sophisticated Cyber Threats” turned viral. This presentation was to another auditorium of over 100 people.

25 April 2007, Rosslyn, VA.
“Countering Sophisticated Cyber Threats” was Bill’s topic for presentation to 60 senior people in a plenary session of the Defense Science Board.
“Countering Sophisticated Cyber Threats” was again Bill’s topic, this time to a dozen senior MITREites and sponsors.

19 April 2007, Washington, DC. “Information Security; New Threats Change Old Assumptions” was the title of Bill’s featured keynote at a conference of 125 people sponsored by ImmixGroup. The sponsors bought 125 copies of Bill’s novel and distributed them to attendees. Bill did a booksigning after his talk. 18 April 2007, McLean, VA. Bill presented a Center for Integrated Intelligence Systems (CIIS) overview for 40 newcomers to the CIIS.

11 April 2007, McLean, VA. Bill reprised “Secrets of Successful Presentations” for 50 MITREites. 4 April 2007, Chantilly, VA. An auditorium of over 200 people heard Bill speak on “Countering Sophisticated Cyber Threats.” The crowd set a five-year record for the weekly speaker series.

30 March 2007, Hampton Roads, VA.
Another group of 20 Air Force generals and colonels was the audience for Bill’s talk on “Countering Sophisticated Cyber Threats.” MITRE bought 20 copies of Bill’s novel and distributed them to the generals and colonels.

13 March 2007, Bedford, MA.
Bill presented a Center for Integrated Intelligence Systems (CIIS) overview for newcomers to the CIIS. The talk was based on 20 interviews that he conducted and included many cameos and stories of MITREites. It was designed to inspire newcomers to adopt the MITRE culture and live up to a high standard. The talk was inspired by a welcoming talk Diana Chapman Marsh gave at Wellesley College in October.

13 March 2007, McLean, VA.
Bill presented “Countering Sophisticated Cyber Threats” to another bunch of about 50 MITREites.

20 February 2007, Hampton Roads, VA.
Almost 20 Air Force generals (including a four-star, two three-stars, and many two-star generals) were the audience for Bill’s presentation on “Countering Sophisticated Cyber Threats.”

17 January 2007, Rosslyn, VA.
The Air Force Scientific Advisory Board Panel on cyber war was the audience for Bill’s presentation on “Countering Sophisticated Cyber Threats.” Attendees included 25 senior people.

8 January 2007, McLean, VA.
Bill presented “Countering Sophisticated Cyber Threats.” Attendees included 30 MITREites.

21 December 2006, McLean, VA.
Bill presented “Countering Sophisticated Cyber Threats.” Attendees included 20 senior government staffers and 20 MITREites.

15 December 2006, McLean, VA.
Bill presented a proposal for work in a new area of countering sophisticated cyber threats. The proposal was accepted.

14 September 2006, McLean, VA.
Bill presented a reprise of "Key Management Infrastructure—Independent Assessment."

22 August 2006, McLean, VA.
Bill presented "Key Management Infrastructure—Independent Assessment" to 20 MITREites.

11 August 2006, Pentagon, Washington, DC.
Bill presented "Key Management Infrastructure—Independent Assessment" to many senior executives. The recommendations of Bill’s team were accepted and the effort moved on to success.

26 July 2006, McLean, VA.
Bill presented “IA Challenges and Opportunities” to 20 people at a government offsite.

20 July 2006, Pentagon, Washington, DC.
Bill presented “Countering Sophisticated Cyber Threats” to several senior government officials.

2 June 2006, McLean, VA.
Bill presented “C4ISR Integration and Interoperability Report – Issue Update, Information Assurance.” The goal was to lay the groundwork for follow-on efforts.

19 April 2006, Chantilly, VA. "Show As You Tell—Secrets of Successful Presentations" continues its run with a presentation to MITRE's Recon Engineering and Integration department. 21 April 2006, Bedford, MA. The Boston chapter of International Association of Law Enforcement Intelligence Analysts (IALEIA) receives the first presentation outside MITRE of "Show As You Tell—Secrets of Successful Presentations."

14 April, Bedford, MA.
"Information Security—It's All In How You Play The Cards" gets another run at a lunch meeting of MITRE's Open Services Section.

29 March 2006, McLean, VA. Bill once again presents "Show As You Tell—Secrets of Successful Presentations," this time to his own Information Security Division, via VTC between McLean and Bedford. 28 March 2006, McLean, VA. Bill presents "Show As You Tell—Secrets of Successful Presentations" at an Interaction Skills Technical Exchange Meeting. 24 March 2006, McLean, VA. "Show As You Tell—Secrets of Successful Presentations" continued its hot run with a presentation to MITRE's Analysis and Studies department.

23 March 2006, Linthicum, MD.
Bill presented "Information Security—It's All In How You Play The Cards" to 120 people at the National Security Agency.

17 March 2006, McLean, VA. Bill's initial presentation of "Show As You Tell—Secrets of Successful Presentations" to the Center for Enterprise Modernization (CEM) was so successful that he did a return engagement.

14 March 2006, Washington, DC.
The inaugural session of the Department of the Treasury Lecture Series included Bill as one of the distinguished panelists in a session entitled "The Future of Cyber Security: Perspectives and Prognostications from Industry Experts." He spoke to 50 people on the security implications of advancing technology.

7 March 2006, Tyson's Corner, VA.
The DC Chapter of FBI's InfraGard program was the audience for Bill's keynote on "Information Security-It's All In How You Play The Cards." A booksigning followed the talk.

24 February 2006, McLean, VA. "Show As You Tell—Secrets of Successful Presentations" was the maiden voyage of a new talk based on Bill's forthcoming How-To book by the same name. Bill presented to 100 people at the Center for Enterprise Modernization.

9 February 2006, McLean, VA.
"Information Sharing--More Than CDS" was the title of a new briefing Bill presented to 40 people at five MITRE sites. Bill's talk kicked off an all-day meeting on Cross Domain Solutions.

8 February 2006, Washington, DC.
Bill gave a featured keynote talk to 50 people at the IT Security and Cyberterrorism Conference organized by INPUT Market Research. He presented "IT Security Grows Up--The Beginning of a New Age."

27 December 2005, McLean, VA.
Bill presented "Information Security--It's All In How You Play The Cards" to 50 people at seven MITRE sites (through videoteleconference and phone dial-in).

20 December 2005, Washington, DC.
Bill was the featured keynoter for 200 people at the Federal Communications Commission (FCC) Computer Security Day. He presented "Information Security--It's All In How You Play The Cards."

19 October 2005, McLean, VA.
Bill presented an introductory keynote at a technical exchange meeting on Security and Enterprise Architecture.

20 September 2005, Linthicum, MD.
At a computer network defense workshop sponsored by the National Security Agency, Bill presented "Ten Steps To Improve DoD Insider Threat Protection" to 80 people. He also participated as a panelist on countering insider threats.

2 August 2005, O'Fallon, IL.
At a technical exchange meeting on security for combatant commands, Bill presented a featured talk on "Adventures in GiG IA" to about 50 people via a multisite videoteleconference.

25-26 July 2005, Pentagon City, VA.
Bill participated as one of a dozen industry seniors in doing an independent assessment of Department of Defense (DoD) Information Assurance (IA). Other industry players included Dr. Matt Blaze (University of Pennsylvania), Dr. Bill Cheswick (Lumeta Corporation), Tony Cole (Symantec), Dr. Steve Crocker (Shinkuro CEO and ICANN Security and Stability Advisory Committee Chair), Mary Ann Davidson (Oracle), John Gage (Sun Microsystems), Phil Reitinger (Microsoft) Kent Schneider (Northrop Grumman), John Stewart (Cisco), and others. On behalf of the group, Bill presented findings and recommendations to many DoD seniors, including several general officers, multiple Deputy Assistant Secretaries of Defense (DASDs), and the Acting Assistant Secretary of Defense for Networks and Information Integration (ASD/NII).

7 July 2005, Boston, MA.
Bill briefed Enterprise Systems Engineering Information Assurance to 50 people. He briefed on behalf of a team that also included Brian White, Cindy Spaney, Richard Games, and Hugh Thomas.

6 July 2005, Boston, MA.
Government acquisition shortcomings were the topic of Bill's brief, "Untimely, Inadequate Solutions," presented to 50 people. He briefed on behalf of a team that also included Tom Backman, Ann Cady, Howard Carpenter, and Jim Root.

20 June 2005, McLean, VA.
Bill presented "C4ISR Integration and Interoperability Challenges--Information Assurance" to a meeting of MITRE officers.

13 June 2005, McLean, VA.
Over 100 people at about fifteen video teleconference locations heard Bill present "Enterprise Systems Engineering Office Information Assurance Activities."

9 June 2005, McLean, VA.
"Information Assurance for Missile Defense" was the title of a new talk Bill presented to several dozen people who support the Missile Defense Agency.

18 May 2005, Bedford, MA. Bill presented another full-house version of "Show As You Tell-How To Give A Briefing." This session again was at MITRE-Bedford.

11 May 2005, McLean, VA.
Bill gave the introductory talk at a Black Core Technical Exchange Meeting (TEM) within MITRE.

5 May 2005, Budapest, Hungary.
"Cyberterrorism; We're Toast," was resurrected for a session on "Cyberterrorism: The True Nature of the Threat." This was in a conference sponsored by The Atlantic Council of the United States, on "Topics in Terrorism: Toward a Transatlantic Consensus on the Nature of the Threat." Organizers purchased 65 copies of Bill's novel to hand out to participants. This was Bill's first European booksigning. The conference was held in Art'otel, Budapest. Bill also wrote a paper on cyberterrorism that will be delivered to a wide audience, including Congress. It will be interesting to see how Congress reacts to a humorous paper lurking amidst a scholarly collection.

19 April 2005, Denver, CO.
Bill presented Cybersecurity Points of Light to 500 people as the featured plenary keynote at the annual cyber security conference of the Department of Energy (DOE). The conference took place in the The Westin Westminster hotel near Denver. Bill also had a successful booksigning.

11 April 2005, Huntington Beach, CA.
Bill presented a talk at the exclusive Chief Security Officer (CSO) Perspectives Conference, hosted by CSO Magazine and held at the Hyatt Regency Huntington Beach. The title of his talk was "Cutting-Edge Cybersecurity; Products and Tactics that make a Difference." Organizers purchased 220 copies of Bill's novel, gift-wrapped them, and hand-delivered the books for the hotel rooms of conference participants.

7 April 2005, Bedford, MA. "Show As You Tell—How To Give A Briefing" received its second test-run at MITRE—Bedford. The chairs filled early. Later arrivals stood against the wall, sat on the floor, or clustered around the door.

5 April 2005, McLean, VA.
Bill was the keynote speaker in a security seminar sponsored by immixTechnology, Inc. He spoke on "Computer Network Defense, Present And Future." Organizers purchased 50 copies of Bill's novel to hand out to participants.

7 March 2005, McLean, VA. Bill launched a major new briefing with his initial presentation of "Show As You Tell—How To Give A Briefing." This was presented to a test audience of 34 at MITRE McLean.

1 March 2005, Washington DC.
At the invitation of the Navy's CAPT Sheila McCoy, Bill participated as a panelist at the Wireless/RFID conference. He spoke on "Managing The Risks Of Sharing Information" in a session on "Managing Risk: Balancing Convenience, Security, and Policy." The session was within a track on "Wireless Security Challenges and Opportunities". The conference was sponsored by the E-Gov Institute and was held in the Ronald Reagan Building and International Trade Center. Federal Computer Week covered the session and cited Bill's talk.

25 February 2005, McLean, VA.
"Grand Challenge—Secure Information Sharing" was the title of a major talk Bill presented to almost 200 people at a Technology Needs Technical Exchange Meeting at MITRE.

23 February 2005, Falls Church, VA.
The Virginia Tech Northern Virginia Center hosted Bill as the featured speaker at their Information Assurance Colloquium. Bill presented Cybersecurity Points of Light.

4 February 2005, Rosslyn, VA.
"Cross-Domain Challenges and Research Opportunities" was the title of a major new brief that Bill presented to Dr. Charles Holland, Deputy Undersecretary of Defense for Science and Technology, and his senior staff. Bill's purpose was to spring loose more investment in military cybersecurity research.

27 January 2005, Bethesda, MD.
IBM hosted Bill for a keynote talk entitled Quest For The MLS Grail at an IBM workshop on Multilevel Security (MLS). Participants included about 50 IBM staff conferenced in from numerous sites.

16 December 2004, Fairfax, VA.
Information Systems Security Association (ISSA) - Northern Virginia (NOVA) chapter again hosted Bill as featured evening speaker. Bill presented to 70 people his first public release of "Security To Enable Sharing." The talk took place at PEC Solutions in Fairfax, VA.

9 December 2004, Laurel, MD
Bill presented "Senior Industry Review Group (SIRG) Recommendations and Observations" to 400 people at an Information Assurance Technical Framework Forum (IATFF) conference on "GIG Architecture Implications for IA Products and Services." The SIRG is a small group of industry seniors requested by the National Security Agency (NSA) to provide an independent assessment of Information Assurance plans for the Global Information Grid. Bill is a SIRG member. The NSA-sponsored conference was held in the Kossiakoff Center at Johns Hopkins University/Applied Physics Laboratory.

30 November 2004, McLean, VA. Bill presented "Cybersecurity Points of Light" as part of the MITRE Joint Lecture Series. The talk was broadcast live to Brussels, Colorado Springs (CO), Eglin-Hurlburt (FL), Huntsville (AL), Lexington Park (MD), Eatontown (NJ), Norfolk Naval Base (VA), Quantico (VA), San Antonio (TX), San Diego (CA), MacDill AFB (FL), and many other national and international sites.

21 October 2004, McLean, VA.
Bill unveiled a powerful new talk, "Security To Enable Sharing," presented to several hundred people at a MITRE-hosted Cross-Boundary Information Sharing (XBIS) conference. Improved cross-boundary information sharing is crucial in the fight against terrorism. Bill's talk summarized information sharing issues and identified applicable areas of technology most in need of research or experimentation. It also revealed the powerful insights to be gleaned from observing the behavior of five-year-old girls. The next day Marty Faga, MITRE president, gave a state-of-the-company presentation to all 5,000+ MITRE employees. He was asked who the most interesting characters were whom he encountered in or out of work. He responded, "...My other candidate is sitting here in the room. It's Bill Neugent, who repeatedly and just yesterday gives a wonderful technical briefing that's completely understandable by everybody in the room and he delivers it as a stand-up comic. It's really great. I was sitting here yesterday thinking it doesn't get better than this."

20-22 August 2004, Aspen, CO.
Bill participated as an invited guest in the Markle Foundation's Task Force on National Security in the Information Age. The exclusive group is composed of leaders from the civil liberties community, industry, and former government officials. The Task Force was formed out of the belief that we can never sufficiently harden all potential targets against a terrorist attack or threat; instead first-rate information collection, analysis, communications, and sharing tools should be developed to obtain advance warning of terrorist intentions so that we can interdict terrorist plans and focus scarce resources on the most likely terrorist targets. The meeting took place at the Aspen Institute's conference facilities.

5 August 2004, Memphis, TN.
Bill spoke to the Memphis Chapter of Sisters in Crime (SinC), which met at the home of John and Jan Oglesby. Bill's topics were cybersecurity and his experiences in publishing and marketing No Outward Sign. A multi-author booksigning followed, with Bill, Florence A. Dauer, who (with Cheryl J. Keating) had just published the novel Stained Glass, and Nina Salley Hepburn, who (with Beverly Williams) recently published a collection of short stories entitled Way Down South, Stories from the Heart of Dixie.

5 August 2004, Memphis, TN.
"Cybersecurity Points of Light" was Bill's luncheon keynote address to over 60 members of the Memphis Chapter of Society for Information Management (SIM). The group made an advance purchase of 30 copies of No Outward Sign, which were handed out to SIM members. Other participants bought 10 books at a booksigning following the talk, which was held in the Crescent Club. This was by far the largest attendance at any meeting of the local SIM chapter.

1 August 2004, Washington, D.C.
Bill presented an invited talk on Cyber Insecurity at the annual conference of the World Future Society. He spoke to a crowded room in the Technology and Science session and also did a booksigning. Rather than predict future scenarios, Bill spoke as a novelist and presented plots that might unfold in the near and distant future. The conference was held at the Grand Hyatt Washington.

7 July 2004, O'Fallon, IL.
"Cybersecurity Points of Light" was the topic of Bill's keynote talk at a Technical Interchange on Information Assurance for Combatant Commands.

11 June 2004, Washington, D.C.
Bill gave a keynote address at the 5th Annual SecurE-Biz CxO Security Summit, sponsored by the Department of Defense (DoD), the Department of Homeland Security (DHS), the National Reconnaissance Office (NRO), and the National Security Agency (NSA), all partnered with industry. Bill also served as a panelist with several CTOs and other leading industry figures. The Summit was held at Marriott Metro Center.

7 June 2004, San Diego, CA.
Bill presented "Cybersecurity Points of Light" to 20 people at the MITRE San Diego site.

1-25 June 2004, San Diego, Carlsbad, and San Jose CA; Norfolk, VA.
Bill once again put his book life on hold to run a Red Team requested by the pentagon. This time the object of scrutiny was efforts to develop Content-Based Information Security (CBIS).

12 May 2004, McLean, VA.
"Web Services Security In Context" was the topic of Bill's invited talk to 50 people at a Technical Exchange Meeting (TEM) held at MITRE.

11 May 2004, McLean, VA.
Bill presented "Cybersecurity in Biosurveillance Systems" to 60 people at a Technical Exchange Meeting (TEM) on "Biosurveillance: Predicting, Detecting and Managing Disease Outbreaks." The TEM was organized by the BioBiz Council.

28 April 2004, Falls Church, VA.
Bill gave the opening keynote to 250 people at the National Security Institute's 19th annual national security forum - IMPACT 2004! Security Strategies for Uncertain Times. Bill's talk was followed by a sold-out booksigning at the Fairview Park Marriott.

22 April 2004, Salt Lake City, UT.
Bill presented the closing keynote talk to 500 attendees of The Sixteenth Annual Software Technology Conference 2004. The conference took place in the Salt Palace Convention Center.

29 March - 4 May 2004, locations in MD, VA, MA, CA, and NJ.
Bill put his book life on the back burner to head a senior government Red Team looking into High Assurance Internet Protocol Encryptors (HAIPEs). Consulting to the team were the outgoing and incoming Assistant Secretary of Defense (Networks and Information Integration).

25 March 2004, Laurel, MD.
Bill presented a featured talk entitled "Information Assurance - The Present; Points of Light" to 350 people at an Information Assurance Technical Framework Forum (IATFF) conference on "Information Assurance: Back To The Basics." Dr. Roger Schell, one of the founders of modern cybersecurity, presented "The Past." Mike Redgraves of NSA presented "The Future." The NSA-sponsored conference was held in the Kossiakoff Center at Johns Hopkins University/Applied Physics Laboratory.

11 March 2004, Adelphi, MD.
Bill gave a luncheon keynote entitled "The Cybersecurity Story; Show As You Tell" to 80 people at the Federal Information Systems Security Educators' Association (FISSEA). A booksigning followed the talk. See the abstract.

2 March 2004, McLean, VA.
Bill presented "Cybersecurity Needs and Approaches" as the opening keynote address to 50 attendees at the Federal Aviation Administration (FAA) Information Technology (IT) Information Systems Security (ISS) Research and Development (R&D) Workshop.

25 February 2004, Arlington, VA.
Bill spoke and did a booksigning at the Information Assurance 2004 conference sponsored by the Institute for Defense and Government Advancement (IDGA).

10 February 2004, Austin, TX
Barnes & Noble hosted Bill for a booksigning on Tuesday, 4:00-6:00 PM CST. This Austin Co-op is located at 2246 Guadalupe St.

9-10 February 2004, Austin, TX.
Bill participated as an invited speaker at the exclusive Technology Transfer Institute (TTI)/Vanguard conference on security and privacy. The group purchased 130 copies of No Outward Sign for conference attendees. Bill's talk, Enterprise Cybersecurity Needs and Approaches, was at 2:45 on 9 February. The conference was held at the Four Seasons Austin. Vanguard is a unique forum for the introduction, discussion, and evaluation of emerging and breakthrough information technologies. "At the core of Vanguard is a world-class Advisory Board, which contributes to meetings with a rare blend of futuristic vision grounded in technological reality. This elite group, in combination with world-renowned speakers invited to each session, comprises a powerful intellectual network ..."

14 January 2004, Reston, VA.
On invitation from Intellitactics, Inc., Bill presented his views on trends and future directions in Federal government cybersecurity and security information management technology to a corporate gathering.

9 December 2003, Cocoa Beach, FL.
Bill gave a keynote presentation on cyberterrorism to two-hundred people at the 2003 Technology for Information Security Conference (TISC 2003), which took place at the DoubleTree Hotel. Conference planners bought 100 copies of No Outward Sign and distributed them to select attendees. Bill also did a booksigning.

29 November 2003, Yeadon, PA.
It's A Mystery To Me Bookstore hosted Bill for a charming booksigning in which Bill and Jill met some remarkable people, including Juanita, Maria, Naima, and the incredible Gary, a laborer on the Pennsylvania Railroad who proved to be one of the most literate and insightful people Bill has ever met. Yeadon is in the western suburbs of Philadelphia.

18 November 2003, Los Alamos, NM. Bill presented his cyberterrorism talk to a full house of 150 people at Los Alamos National Laboratory (LANL). He was introduced by Dr. Ray Neff, LANL Chief Information Officer (CIO), and served as the speaker for the lab's first-ever Cyber Security Awareness Day. LANL purchased 115 copies of No Outward Sign to hand out to attendees and received disgruntled comments from those unlucky attendees who did not receive a coupon for the book. A booksigning followed the talk. Cyber security awareness day was conceived and organized by Ms. Leslie Linke. The mascot was Byte, the cyber-tooth tiger.

12 November 2003, Washington, D.C.
A VeriSign Network Security Seminar featured Bill's cyberterrorism talk. He also moderated a panel of industry executives and did a booksigning. VeriSign purchased 150 copies of No Outward Sign for seminar attendees. The seminar took place in the Renaissance Washington, DC.

10 November 2003, Willimantic, CT.
Bill gave a cyberterrorism talk to about eighty people at Eastern Connecticut State University. A booksigning followed the talk, which was hosted by the Computer Science Department. Earlier in the day, Bill visited Dr. Jian Lin's Operating Systems class and gave a talk on operating systems security. Check out the photos.

8 November 2003, Mansfield Center, CT.
Bill did a booksigning at Husky Books, near the University of Connecticut. Check out the photos.

7 November 2003, Storrs, CT.
The University of Connecticut, Bill's alma mater, hosted his talk on cyberterrorism. The sponsor was the Computer Science and Engineering Department within the School of Engineering.

6 November 2003, Hanscom AFB, MA.
The Association of Old Crows (AOC) Patriots' Roost chapter hosted a luncheon and booksigning with Bill as the featured speaker. The talk took place at the Hanscom Air Force Base Minuteman Club.

5 November 2003, Waltham, MA.
The Softpro Bookstore at its new location in Waltham welcomed Bill for an evening talk and book-signing. Bill signed books from 6:30 PM until 8:00 PM. This was the initial author event at the Waltham store.

29-30 October 2003, Arlington, VA.
Bill chaired a conference on Protecting Government Infrastructures Against Cyberterrorism. The conference boasted an impressive array of influential speakers. Bill presented his cyberterrorism talk as a featured keynote on the 30th. Advantage Global Communications (AGC) sponsored the conference, which was held in the Sheraton National Hotel.

29 October 2003, Bethesda, MD.
Bill participated as a panelist in an evening workshop entitled "Birthing a Book: From Gestation to Delivery and Beyond." The session was sponsored by Washington Independent Writers (WIW). Other speakers included (1) Ellen Hoffman, writer for Business Week and author of The Retirement Catchup Guide, Bankroll Your Future Retirement and two travel books; (2) Tim Wendell, former sports writer for USA Today and author of the novel Castro's Curve Ball as well as a nonfiction book, The Influence of Hispanic Players on Major League Baseball; and (3) Jeff Kleinman, a lawyer and literary agent with Graybill and English L.L.C. The workshop took place at the Bethesda Chevy Chase Services Center (BCCSC) in downtown Bethesda.

22 October 2003, Tampa, FL.
The Armed Forces Communications and Electronics Association (AFCEA) hosted Bill as their luncheon speaker on cyberterrorism. Bill spoke before 160 attendees and did a booksigning. The event took place in the Enlisted Club on MacDill Air Force Base.

15 October 2003, Charlotte, NC.
The College of Information Technology at the University of North Carolina at Charlotte invited Bill to speak on cyberterrorism at the annual security symposium sponsored by the Information Security and Privacy Program within the Department of Software and Information Systems. UNCC bought 250 copies of No Outward Sign for distribution to attendees. Bill gave the luncheon keynote address to 200 people and did a booksigning.

23-24 September 2003, Washington, D.C.
Bill chaired a conference on Information Superiority 2003 in The Washington Plaza Hotel. Speakers included several senior officials from the Office of the Secretary of Defense. The conference finished with Bill's talk on cyberterrorism.

21-22 September 2003, Atlantic City, NJ.
Bill and Jill featured No Outward Sign at an author booth in the New Atlantic Independent Booksellers Association (NAIBA) trade show held in The Borgata hotel.

17 September 2003, Washington, D.C.
Bill sold out at a second booksigning on the Expo floor of the E-Gov Information Assurance 2003 Conference. Copies of No Outward Sign were raffled off as door prizes in each of the four parallel sessions of the conference.

16 September 2003, Washington, D.C.
Bill gave the featured luncheon keynote address on cyberterrorism to 160 people at the E-Gov Information Assurance 2003 Conference in the Ronald Reagan Building International Trade Center. At a mini booksigning following the talk, he sold out.

10 September 2003, McLean, VA. The Knowledge Management book club met at MITRE to discuss its Summer 2003 selection — No Outward Sign. Bill joined the club to answer questions about his book and the topics of cybersecurity and cyberterrorism.

18 August 2003, Washington, D.C.
Bill presented another cyberterrorism talk at the National Defense University Information Resources Management College. Students were taking a class on homeland security. The talk was in Marshall Hall on Fort McNair.

6 August 2003, South Bend, IN.
Bill spoke on cyberterrorism to 75 people at Indiana University South Bend (IUSB). The talk was sponsored by The Department of Computer and Information Sciences and included attendees from other schools including Notre Dame University. A reception preceded the talk and a booksigning followed. Check out the flyer, the article in the university paper, and photos of the event. Prior to the talk, Bill was interviewed live on FOX 28 WSJV TV South Bend/Elkhart by Steve Duval, Wake Up Co-host, and was featured in an article by Stacey Creasey in Pilot News, based in Plymouth, IN.

22 July 2003, Eatontown, NJ.
The MITRE site near Fort Monmouth hosted Bill's Cyberterrorism talk.

17 July 2003, Vienna, VA.
Bill presented his cyberterrorism briefing to forty people at a meeting of the Information Systems Security Association (ISSA) - Northern Virginia (NOVA) chapter. The meeting took place at the International Standard for Information Security (ISC)2 Facility, 1964 Gallows Road, Suite 210. Bill was invited to give another talk at a future date.

15 July 2003, Leesburg, VA.
No Outward Sign was the July reading selection by The Virginia Book Club. Bill and his wife Jill met with club members to discuss the novel. Sharon Brusie hosted the club meeting. Her daughter, Hayley Tew, presented Bill and Jill with her illustrated poem "Things A Butterfly Knows." The club invited Bill to return when he finishes a draft of the novel Daughter of Light, so that club members can participate in refining the book.

10 July 2003, Washington, D.C.
Bill gave his cyberterrorism talk at a VeriSign Public Sector team meeting at the VeriSign office at 1666 K Street, Suite 410. VeriSign bought twenty copies of No Outward Sign in advance for their sales team. Bill also did a booksigning.

8 July 2003, Arlington, VA.
Bill presented a talk on cyberterrorism as part of the Washington Area Trusted Systems Hour (WATSH) seminar series, sponsored by the National Science Foundation (NSF). Dr. Carl Landwehr of NSF hosted the event.

26 June 2003, San Francisco, CA.
Bill gave a keynote speech on the insider threat to over 600 people at the Department of Veteran's Affairs annual cybersecurity conference. At the booksigning following his talk, Bill sold out and based on the long line of disappointed buyers he could have sold twice or three times as many books as he'd brought. Conference attendees who wish the same discount rate for a signed book can email Bill. The conference was held at the Hilton San Francisco.

25 June 2003, Livermore, CA.
Bill presented a featured talk on cyberterrorism to over 100 engineers from Sandia National Laboratories/California and Lawrence Livermore National Laboratory.

24 June 2003, Washington, D.C.
Bill presented a featured lecture on cyberterrorism in a course on Homeland Security at National Defense University. The course was offered by the Information Resources Management College, Department of Information Operations and Technology.

20-23 May 2003, Stockholm, Sweden.
Bill participated as the U.S. cybersecurity representative to an advisory board assisting the Swedish armed forces.

17 May 2003, Washington, D.C.
Bill moderated a panel he organized entitled, New Marketing Strategies, at the 2003 Washington Writers Conference, held in the National Press Club. Panelists included two New York literary agents, Brian DeFiore and Michael Psaltis, along with Jacqueline Deval (publisher of Hearst Books and author of "Publicize Your Book: An Insider's Guide to Getting Your Book the Attention It Deserves" - Putnam/Perigee), and Bella Stander (who teaches Book Promotion 101 - "Finishing School" for Authors). Bill's plug for Jacqueline's book caused a sales stampede. Bill placed a full-page ad in the conference program.

16 May 2003, Washington, D.C.
Bill's wife, Jill, was a presenter at the Web Site Design Workshop held at the 2003 Washington Writers Conference in the National Press Club. The other workshop presenters included Barbara Pruett (Clouds Hill Publishing) and Frank Stovicek (President of Perspective Concepts).

16 May 2003, Washington, D.C.
Bill participated in the first working meeting of the Cyber Conflict Studies Association at National Defense University. John Lowry of BBN told Bill he'd just finished Bill's book and enjoyed it. A woman asked John to describe the book. He said Bill writes "like Robert Ludlum." The woman bought a book on the spot.

6 May 2003, Savannah, GA.
Bill gave the closing dinner keynote speech at the Government CIO Summit held at the Hyatt Regency. The conference sponsor, Federal Computer Week, bought 150 hardcover copies of No Outward Sign for conference attendees. Bill signed the books at a booksigning and savored his future as a celebrity.

22 April 2003, Reston, VA.
Bill presented a talk on cyberterrorism at Northrop Grumman, sponsored by Information Technology, Organization & Workforce Development. A booksigning followed.

17 April 2003, McLean VA.
Richard Theme interviewed Bill to tap Bill's experience as a cybersecurity expert and novelist. Thieme is writing a non-fiction book titled Masters of the Unseen; The Art of Information Warfare.

8 April 2003, Albuquerque, NM.
Bill gave a featured talk entitled, Cyberterrorism; We're Toast, to 180 people at Sandia National Laboratories on Kirtland Air Force Base. He also did a booksigning and was interviewed by Impact, the SNL video news magazine. Read about the events, including the contaminated auditorium.

3 April 2003, Huntsville, AL.
Bill gave a keynote speech on Cyberterrorism to 100 people at the Computer Network Operations session of the Southeastern Software Engineering Conference. His session was sponsored by the Army Aviation and Missile Command’s Software Engineering Directorate, Army Space and Missile Defense Command. Read about his first keynote speech and an associated booksigning.

31 March 2003, Washington, D.C.
Bill and Jill presented to fifty writers a workshop on Self-Publishing your Book in the Digital Age; sponsored by Washington Independent Writers (WIW).

24 March 2003, Centreville, VA.
Bill presented a lunch talk on Cyberterrorism at SPARTA as a guest of the esteemed and honorable Doug Price. Bill also did a booksigning.

22 March 2003, Glenwood, MD.
Bill and Jill delivered copies of No Outward Sign to Books With a Past, a booming independent bookstore owned and operated by Dr. Marv Schaefer, one of the original cybersecurity pioneers, and Mary Alice Schaefer. Books With a Past became the first bookstore to stock No Outward Sign. The store is in the Inwood Village Center on Route 97 and specializes in 19th thru 21st Century used books, with extraordinary coverage of cryptography and mathematics.

11 March 2003, McLean, VA.
A number of senior analysts from Gartner Group interviewed Bill about No Outward Sign and sought his insights on cyberterrorism. The analysts are planning a cyberterrorism exercise to follow-up on their successful Digital Pearl Harbor simulation that took place in July 2002, done in collaboration with the U.S. Naval War College. Analysts interviewing Bill included Richard Hunter, VP and Research Director, and many others.

22 February 2003, Alexandria, VA.
Bill did another oddly placed booksigning, this time at the Metropolitan Exhibitors 7th Annual Doll/Bear Collectible Show and Sale, at the Holiday Inn Metro Center, 2460 Eisenhower Avenue. The show ended quite early when a broken water main flooded the hotel and when heavy snow and rain broke through the ceiling in a waterfall. Read more.

3 February 2003, Arlington, VA.
Bill spoke on A Program for Countering Insider Threats at Advanced Countermeasures for the Insider Threat (ACIT), an invitational workshop sponsored by the National Institute for Standards and Technology (NIST) in conjunction with The Advanced Research and Development Activity (ARDA), held at the Hyatt Regency Crystal City. Bill's novel was chosen by conference organizers to be distributed free to conference participants. At the request of the organizers, Bill also did a booksigning at the conference. Read more.

11-12 January 2003, Chantilly, VA.
Bill’s first booksigning took place at the D.C. Big Flea, a huge antique and collectible fair featuring over 1,100 booths, held at Dulles Expo Center, Chantilly VA. Read the full Big Flea story.

16 October 2002, Hampton Roads, VA.
Bill briefed on Information Assurance at Langley AFB.

18 September 2002, Washington D.C.
Bill briefed on Protection Against Internal Threats at the E-Gov Information Assurance Conference, held in the Ronald Reagan International Trade Center

12 June 2002, Colorado Springs, CO.
Bill briefed on Countering Insider Threats at the Federal Information Superiority Conference, held in The Sheraton Hotel.

18 May 2002, Washington D.C.
Bill moderated a session entitled, Fiction Writing: Perfecting Your Prose, at the Washington Writers Conference, held in the National Press Club.

16 May 2002, Washington D.C.
Bill gave the keynote speech on Cyberterrorism at the 2002 International Retail Debt Conference held in The Mayflower Hotel.

18 April 2002, Laurel, MD.
Bill organized and hosted an all-day conference on Countering Insider Threats and presented Countering Insider Threats and A Recommended Program For Insider Monitoring at the Information Assurance Technical Framework Forum, sponsored by the National Security Agency and held at the Kossiakoff Center, Johns Hopkins Applied Physics Laboratory.

24-31 March 2002, Rome, Italy.
Bill participated in the Maui Writers Retreat with Dorothy Allison, Terry Brooks, Liz Engstrom-Cratty, John Saul, John Tullius, and others, held in the Rome Cavalieri Hilton. Bill wrote a short story called The Relic that was inspired by the Roman catacombs. The story was published in Pronto! Writings from Rome by Writers House Books from TripleTree Publishing.

16 January 2002, Ballston, VA.
Bill served as reporter for a Washington Independent Writer (WIW) Pubspeak by Mariah Burton Nelson at Chevy’s Restaurant in Ballston Common Shopping Mall. His article, “Nelson Slam-Dunks At Pubspeak,” appeared in the February 2002 issue of The Independent Writer.

Writers hate marketing, but it can be fun. Done right, it brings what every writer wants — favorable publicity and sales. Done wrong, it brings what every writer wants — ideas for a story, often involving pathos and rich human drama. Bill’s marketing philosophy is, the greater the humiliation, the better the story. Below are summaries of Bill’s marketing and promotion experiences. Check out the collection of promotional items produced to help market the novel.

October 2003, How To End A Speech
Bill has found one of his best book promotion tactics to be speeches followed by booksignings. As a result, he’s experimented with a variety of speech closings intended to deliver the best speech he can and, as a collateral benefit, just maybe stimulate a buying frenzy at the booksigning. To help others do the same, he’s developed guidance on what should follow the words, “In closing.”

22-23 September 2003, Booksellers Tradeshow
Learn the benefits of having an author booth at a booksellers trade show, as well as ideas for author booths and booksigning events. You too could Be a Good NAIBA.

6 August 2003, First TV Interview
When you go for your first TV interview, be sure to ask what time zone the studio is in. Check out Bill's first interview Live on Television.

July 2003, Chocolate Cigar Selection Committee
A distinguished committee was formed to make the all-important choice of which chocolate cigar to use as a free handout. See which chocolate candidate won.

24-26 June 2003, Hits and Misses
A sold-out booksigning, a speech to 600 people, and a commitment from a university to buy 250 books were some of the hits. Check out hits and misses.

22 May 2003, Seeds in Sweden
Bill planted a few book seeds in Sweden.

17 May 2003, Sales Stampede
Bill gave the quintessential plug for a book at the Washington Writers Conference and caused a sales stampede.

5-6 May 2003, Celebrity in Savannah
Bill passed through a time portal in Savannah and savored his future as a celebrity.

8 and 22 April 2003, Talks and Tours
Bill gave featured talks and booksignings at Sandia National Laboratories in Albuquerque, New Mexico, and at Northrop Grumman in Reston, Virginia.

2-3 April 2003, Keynote Speaker
Bill gave his first keynote speech as a novelist and heard a two-star general give a strong endorsement for No Outward Sign.

2 April 2003, First Radio Appearance
White male neo conservatives sought world domination as terrorists shot down a space shuttle. Read more.

31 March 2003, From Beginners To Teachers
Bill and Jill shared how Bill published and promoted No Outward Sign and how Jill built the TaleCatcher™ web site. The workshop was a hit.

26 February 2003, How Do These Things Happen?
Bill discovered he’d become famous and stood in awe as the waters parted before him. Grok this.

25-26 February 2003, Bill's Warhol Moment
In the space of one day, a frog turned into a prince. Experience the magic.

22 February 2003, Sandbagged
Bill tied the world record for fewest books sold at a booksigning -- none. This record will stand the test of time. Read more.

3-4 February 2003, Adopted By A Conference
The organizers of a security conference astonished Bill by requesting a signing and buying copies of Bill’s novel for all conference attendees. Read more.

11-12 January 2003, D.C. Big Flea
A good place to sell antiques, but not books. Bill and Jill had fun and helped clean out their basement. Read the full Big Flea story.

Promotions:  Check out the promotional items that Bill uses to help market his novel, No Outward Sign.

  Cards, chocolate cigars, and stickers

  Bookmarks, T-shirts & mugs, and posters

Freebies:  For free, you can have a No Outward Sign bookmark or a color print of the book cover signed by Bill Neugent, with a personal message of your choosing.

  Bookmark

  Signed cover

For Sale:  Bill uses very unusual ways to draw traffic to his website. For example, he and Jill are selling some of the beautiful treasures they purchased in the U.S. and Europe

  Porcelain

  Jewelry

Senior Momentum

Updated: 30-Apr-2013