 |
|
Greetings,
There are small regions in the U.S. that do not
observe Daylight Savings Time. When a man living in such a region
invites you to his TV studio for a live interview, you’d think
he’d tell you about the time thing. See News Headlines below
for the rest of the story, along with my latest book promotion adventures.
And speaking of headlines, last month reality mirrored the fiction
of my novel as the Blaster worm and the blackout hit America. I
issued a press release to capitalize
on the opportunity.
The Naked in Cyberspace guy joined the gal. After
all, if you’re going to exploit human nakedness to sell books,
you’d be crazy to limit yourself to one gender. Taking that
thought even further, keep watch on this space for the Naked in
Cyberspace cat.
New to our web site is an old home movie clip in
streaming video form of a teenage Bill disappearing into a car trunk.
Read about our newest gimmickry below in News Headlines. By the
way, if you’re curious how we do the dynamic parts of our
web site, check out our Frequently
Asked Questions (FAQ).
Bill Neugent
The Amazon top-500 author of No
Outward Sign, a novel about a cyberterrorist attack on America.
Buy the book on: Amazon.com
or read sample
news coverage.
|
| |
You've
Got To Be Kidding |
 |
|
A coworker received the following email note over the Internet.
“Important notice. We have just charged your credit card for
money laundry service in amount of $234.65 (because you are either
child pornography webmaster or deal with dirty money, which require
us to layndry them and then send to your checking account). If you
feel this transaction was made by our mistake, please press ‘No’.
If you confirm this transaction, please press ‘Yes’
and fill in the form below.” The form asked for your credit
card number and expiration date.
Another coworker received a note from the same company
(Fethard) with the subject line, “Money Laundry Solutions
from Fethard.biz.” The note was forthright: “Are you
in the business of child pornography and have difficulties with
transferring money from one point to another? Are you tired of edless
taxes? Are you tired of ‘antilaundring’ programs in
your bank? Is your onlne business in shadow? Do you currently have
in your possession illegally earned money and have difficulties
placing it into your bank account? Open an account with Fethard
Finance today and we guarantee to solve all your problems immediately!!!”
Their features are listed, such as currency exchange. “Someone
has transfered you US dollars instead of your beloved Nicaragua
cordobas? You don't need to kill this person. Just make an exchange
at our bank and let this person live.” The note invites visitors
to http://www.fethard.biz and lists the company address, phone,
and fax numbers in Montevideo, Uruguay, along with several names.
The Fethard web site itself features an announcement
that these email notes have been “spoofed.” That is,
the announcement says someone else made up the notes and forged
the Fethard address. Apparently Fethard turned over information
on some of its accounts to the authorities and that act might have
ticked off some clientele. The bright side is that, although money
launderers may not be able to spell too well, at least they appear
to have a sense of humor.
You've
Got To Be Kidding Archives
|
| |
Treasure
Hunt Clue |
 |
|
Here are the clues to date, with some elaboration:
-
“Harry Redman said, ‘I’ve
started to write my age in a number that begins with seven,
a number I’ve always considered lucky.’ Harry is
an extremely clever man.” In other words, begin with seven.
-
“Good things come in threes.”
-
“This contest is as easy as one-two-three.”
-
“Etwas ist nicht in Ordnung.” Auf
English, something’s wrong, or to be literal, something
is not in order.
-
“The hidden message is not an anagram.”
Of these five clues, the fattest pitch is the fourth.
Some of you have looked for subtle things, such as whether in Fairfax
County the police cars have headlights that alternately flash on
and off. Actually, some do. Look for something more obvious. Some
big fat thing is not in order.
Okay, this is a huge clue.
Don’t delay, because a lot of people are going to go to work
on this and one is going to win $1,000. As always, remember that
this is a game of skill and no purchase is necessary.
|
| |
News
Headlines |
 |
|
TV Interview.
My new publicist (PJ Nunn, Breakthrough
Promotions) got off to a great start by snaring my first TV
interview, with FOX 28 WSJV
in Elkhart, Indiana. See Live
On Television! Despite a few screw-ups, I must have passed the
test, because the TV people asked to interview me again in more
depth. Unfortunately, that follow-on session was overtaken by other
news events. My lessons learned from the experience are presumptuously
packaged as A
Dozen Rules For Successful TV Interviews.
The publicist also arranged four other media interviews,
including a live radio interview on the Mike Morin Drive Time Show,
WZID – FM, Manchester, NH. Afterwards, Mike Morin sent a nice
note, “You were so interesting, we replayed the piece a few
days later in a different hour. I'd like to put you in my Rolodex
as an expert in this area for future events of this nature.”
Okay, so maybe I’m not quite ready for prime-time TV, but
if I reach that pinnacle, I’ll be better prepared. Now if
only I could figure out how to use these interviews to sell books.
Mr. Speaker! Speaking
engagements went berserk. My approach for each talk has been to:
It’s worked. Two conferences I’d agreed
to keynote called back to escalate my role to conference chair,
i.e., emcee for the entire show. I accepted an offer to be the closing
keynoter for a conference of over 2,000 attendees. Yikes. Another
conference sent out thousands of brochures featuring my picture,
using my presence to advertise their conference. Other lucrative
bookings came in, almost entirely unsolicited, including sessions
in Florida and Georgia and an invitation to speak at the exclusive
World Future Society symposium. One surprise came when I emailed
two professors at the University of Connecticut, telling them I
would be in their area in November and offering to give a guest
lecture. One responded within hours, accepting the offer and adding
an invitation to speak at a conference. A particularly interesting
offer came from VeriSign Corporation, asking me to keynote one of
their seminars. In lieu of a speaker fee, I proposed that they purchase
copies of my book for their 150 attendees. They agreed.
The trouble with this speaking success is
that it leaves no time to work on my new novel. On the other hand,
every speaking engagement is an at-bat, a chance to hit one out
of the park and become better known. The best reaction I’ve
ever gotten from an audience was after a singing performance at
a holiday party. The In-Security Singers (Barbara Blaustein, Cathy
McCollum, Dick Stewart, and I) had just finished a rousing if reckless
parody of Charlie on the MTA, with new words aimed to vent work
anxieties that many in the crowd were feeling. When we finished,
the audience leaped to its feet with a roar, in a spontaneous standing
ovation. An unforgettable experience. Now if I could only get that
reaction from a speech. :-)
Naked Gimmickry.
Shame be ye gone. Ye have no place in my marketing plan. The Naked
in Cyberspace Gal (56 KB file) is now available on T-shirts
(medium or large, $15.00). Her picture greeted us when I arrived
with Jill, Bob, John, and Reneé Neugent for my talk at Indiana
University South Bend (IUSB). It seems the organizer thought the
Naked gal might pique interest. Maybe that’s why there was
such a contingent from the University of Notre Dame. :-)
The gal has now been joined by the Naked
in Cyberspace Guy (73 KB file), posed much like the thinker,
surely thinking about what in the world he’s doing. For other
gimmickry, check our gallery of promotional
items and the streaming video of an old
home movie clip.
|
| |
Whining
and Dining |
 |
|
Rant time. I had gained a pound from spending
several days at a company offsite and so I went back on-diet. Paolo’s
in Reston had a daily special of red snapper, one of my favorites.
I ordered it and told the waiter I wanted just the fish and asparagus,
not the creamy risotto and other stuff. The fish came covered with
black chunks I thought at first to be mushrooms until I bit into
one and found it to be an extremely sweet fig. The black sauce that
smothered the snapper turned out to be a sugary sweet sauce. Well.
When I’m on-diet, I don’t do sugar, and even off diet
I keep it to a minimum. I scooped the figs into a mound, scraped
off as much of the sweet sauce as I could, bit into the worst red
snapper I’d ever tasted, and pulled two fish bones from my
mouth. The grilled asparagus proved as bad as the fish. Paolo’s
in Reston is not the place it once was, at least it isn't in August.
Except of course for their sesame and poppy seed-encrusted bread
sticks.
The problem is not that restaurants try to cover
up their sins with sugar, although I believe that’s true.
The problem is that for generations we’ve been slowly poisoned.
Try to find a cereal that doesn’t have sugar as the number
two ingredient. Look at almost any processed food and you’ll
find sugar or one of its cousins high on the list of contents. Why
should there be sugar in tomato sauce? Over the past few years,
it’s become harder and harder in restaurants to find salads
without dates, dried fruit, and sweetened salad dressing. Even the
sauces served with meat and fish are sweetened, as is the bread.
Among the worst offenders are the folks who make organic cereal,
which is overloaded with honey, molasses, and fruit concentrate.
Don’t get me wrong, Americans love sugar-coating.
Look at the people we vote into office. And now that our water contains
fluoride, what’s the worse that can happen, a few extra pounds?
A loss of taste for natural flavors? My perversity is that I resent
those things being crammed down my throat. That’s why this
is a rant. By the way, next time you order a salad of field greens,
wave off the sweetened basil vinaigrette and ask for olive oil on
the side. The server will probably question you in disbelief and
give you one of those looks. When the oil comes, pour a good portion
on your salad and try a few bites. For some of you, the flavor of
the greens will come through with a freshness you haven’t
experienced in some time. For others, the greens will taste lifeless,
lacking in zip. If you’re in the latter group, you might be
beyond help. Don’t worry about it. Just ask for a pack of
Sweet ‘N Low, mix it with the oil, and enjoy.
|
| |
Advertisements |
 |
|
For half of August, reality emulated my novel. Spread the word.
No, not by clicking on the Sobig.F attachment, but by recommending
my talk: Cyberterrorism;
We’re Toast. The talk gives the story behind the news,
is informative and entertaining, and is in great demand. I’m
at the point where I’m turning down a lot of bookings (two
major conferences in the last week alone). Mandatory honoraria are
coming, although I prefer organizers buy copies of the novel rather
than give me a fee. Of course, if the organizers don’t buy
books for the crowd, then I need to be able to sell and sign books
after the talk. Think of this not as an ad, but as a public service
announcement, since the novel raises awareness about our national
vulnerability to cyberterrorism.
Enjoying this newsletter and wish there were more
to read? Try the novel. It's like “Robert Ludlum writing about
cyberspace,” according to John Lowry of BBN. Incidentally,
hardcover copies are now available from Amazon.com and bn.com.
Buy
No Outward Sign
|
| |
Copyright
Information |
 |
|
© 2003 Bill Neugent, All rights reserved.
You are free to use material from this TaleCatcher™ News eZine
in whole or in part, as long as you include the following attribution:
From Bill Neugent's TaleCatcher™ News eZine. Please visit
his web site at http://www.talecatcher.com for more news, tips,
and entertainment.
|
| |
Final
Notes |
 |
|
DID YOU LIKE THIS EZINE? Please forward it
to your friends and associates and anyone else who you think might
appreciate it.
PRIVACY POLICY: The folks at TaleCatcher™ (Bill, Jill, and
the cats) never rent, trade, or sell the TaleCatcher™ email
list to anyone for any reason whatsoever. You'll never get an unsolicited
email from a stranger as a result of joining this list.
TO SUBSCRIBE TO THIS EZINE: Just join
our mailing list.
If you need to make changes in your subscription, please don't send
email. Just click the “update your profile” link at
the end of this message and select the interest areas you want.
Only takes a few seconds. Thanx!
To unsubscribe, click the SafeUnsubscribe link at the end of this
message.
|
|